Promotional Billboard in Tel Aviv Featuring Arab Leaders Sparks Widespread Debate — What’s the Story?
Abraham Accords Billboard Sparks Controversy Following Israel-Iran Ceasefire
Social media platforms circulated an image of a large billboard in Tel Aviv bearing the title “Abraham Accords: Time for a New Middle East,” featuring leaders from several countries, including the United States, Israel, the UAE, Saudi Arabia, Bahrain, Egypt, Morocco, Syria, Palestine, and Jordan.
Initial skepticism about the image’s authenticity arose after the phrase “AI generated” appeared next to the photo of Jordan’s King Abdullah II, prompting further investigation into the billboard’s origin and context.
It was confirmed that the image was taken on June 25, 2025, by Robert Sherman, White House correspondent for NewsNation, and posted on his account on Platform X. The bottom of the billboard displays the logo of “Mega Media,” an Israeli company specializing in outdoor advertising.
New billboard in Tel Aviv today featuring @POTUS: pic.twitter.com/QmARw4ikN2
— Robert Sherman (@RobertShermanTV) June 25, 2025
The campaign was launched by the “Israeli Alliance for Regional Security,” a non-governmental organization comprising over 100 prominent figures from Israel’s political, military, business, and cybersecurity sectors. The alliance was established following the Israeli military operation in Gaza and promotes the “Abraham Shield” initiative, aimed at forming a new regional security structure to address perceived threats from Iran.
The alliance receives support from a U.S.-based non-governmental organization called “Aid Coalition,” which, according to its official site, advocates for the democratic foundations of Israel and sponsors regional normalization campaigns, including with Saudi Arabia.
The billboard campaign reflects ongoing efforts to shape new regional alliances amid shifting dynamics in the Middle East, while also raising public discussion about the role of AI-generated media in political communication.
